That led to the creation of Polaris in 1963, which is the inspiration for the current collection. Our Deep Sea was the first diving watch with an alarm, launched in 1959. When people started to dive, we made diving watches. We launched the Reverso sports watch in 1931for British army officers stationed in India who were playing polo. We’ve got letters from pilots who were using those watches. We had some watches with covers that we made in the 1930s. We made pocket watches for military purposes back in the 1920s. People said, ‘What’s that? It doesn’t fit in the JLC collection.’ But we were always making sports watches. I remember when we launched the Master Compressor in a sports collection 2002. If you look at the history of the brand it’s not so unusual to have sporty versions of classic models. Where does the Polaris collection fit in to this mix?
Jaeger-LeCoultre is known for its complicated mechanical watches-the Hybris Mechanica, the Duometre Spherotourbillon, the Rendez-Vous Ivy Minute Repeater. I have been with the brand for 18 years, and have been in charge of distribution, then technical development, design, and marketing, and when I took over the heritage a year ago, I still discovered plenty of things I didn’t know. Our past helps explain why we do some things and not other things in the context of our collection going forward and what we can capitalize on. A lot of young people have joined the company over the last year, and they take for granted that JLC is a good brand, but I wanted to take the time to proactively make everyone aware of what makes us unique. There is still a lot to study in our history and it is important to share it with the team.
I still work very closely with the creative and marketing teams, but I now have a new team dedicated to heritage and to the development of rare pieces. Is it directly linked to product development?Yes. Tell us about the new Maison Heritage department at Jaeger-LeCoultre. TAG Heuer's Newest Monaco Watch Is a Throwback to French Racing Blue Lionel Messi Rocked a Patek Philippe Aquanaut Chronograph to His Latest Inter Miami Game How Chanel Made Its Latest High Jewelry Collection Look Like Its Beloved Tweeds
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